eRetailers have shouted from the rooftops that segmentation drives results. It's not a new concept, but with the advent of big data, online behavioral tracking, and multi-channel traffic...segmentation again is at the forefront of most...

Launch of Segment Builder, a new interactive reporting system and performance enhancements helped clients generate over $425 million in additional revenue in the first quarter of 2012

(Indianapolis, Ind. – April 20, 2012) – iGoDigital, the market and...

The Product Detail Page is arguably the most important page during the shopping experience. It’s the point where a shopper gathers information on a product, begins deliberating a purchase and ultimately moves from a shopper to a customer. However, if...

It’s a fact: Increasing the lifetime value of each consumer increases profits. Lee Scott, CEO of Walmart, says, “It’s cheaper and more effective to make current customers more loyal than to spend money attracting new customers.”

Do you have the...

Facebook has earned plaudits for its new semantic “Like” system, but Google (GOOG) is quietly rolling out a competing service that could seriously curtail Mark Zuckerberg’s big plans. Once fully grown, the two incipient systems will be competing for...

A customer recently asked us about using our personalized product recommendation platform and guided selling tools as a mechanism for behaviroial targeting within their CRM platofrm.   We've done a number of CRM installations but it's often the...

We haven't heard much about Yahoo's push into behavioral targeting since the company signed a deal last year with Microsoft to power search. Perhaps the technology has been out of sight, or invisible, to the typical person conducting searches on the...

Last week, my wife and I had some old friends over for dinner and drinks.  As the night wore on, we were having a good time talking, listening to music, and drinking some wine.  What resulted was a dangerous concoction of applications...