Online shopping has brought about a heap of new technologies that allow Internet retailers to know a great deal about their customers without ever personally interacting with them. This is because online shopping behavior can expose loads of data about the way people shop. Although, this is a technical process that the average person may not be able to understand, the greatest challenge becomes what to do with the data. If the data is taken at face value without any kind of evaluation, personalization becomes counter-productive and in turn shoppers become nothing but mere statistics. In this case, shoppers may interpret the product recommendations as just another marketing ploy rather than a useful tip.

For this reason, iGoDigital takes pride in the fact that the Solution Selling and Guided Buying solutions offered are not sold as an out of the box product where the software does all the work for clients. We take an approach that involves a consultative process. Understanding that each client is unique and that their shoppers have different preferences becomes a fundamental piece to our business model.

Our automated solutions allow for explicit client input, and in turn each solution that is produced will be customized for that specific client. We also realize that merchandisers have valuable knowledge in the given industry. Knowledge that a system would never be able to pick up on such as fashion trends. In addition to client input, iGoDigital uses consumer behavior in order to continually optimize the solution by analyzing and reacting to the way shoppers respond. The goal is to generate the best items "Just For You" without making the shopper feel bothered.



Treating shoppers as if they are actual people rather than a statistic is the underlying force behind product recommendations. This is reflected in the increase of average order value and conversion rates that our clients gain.