The Ballad of Shopping and Personalization (inspired by the Avett Brothers, "Ballad of Love and Hate"). A raft prepared for all the crazy retailers and shoppers this holiday season.

Shopper writes a letter, and sends it to retail..
Time's winding down, and I'm trying to shop...
My inbox is flooded with irrelevant squash.
I can't wait for YOU to learn more.

Retail reads the letter, and says I'll save the day.
"I'm dying to see relevancy," you say?
well why don't I store your profile while you're away,
Oh please will you visit again?

And so Shopper sings a song as she browses and buys.
On iGo Personalized sites, the emotions run high.
She's a happy shopper, all troubles aside,
How long, can this relationship last?

Retail keeps his head up as he tries to make due.
The tools he's got make shoppers feel blue
But a personalized experience isn't easy, thats true.
What a conundrum he's got on his hands?

Shopper's been waiting all patient and kind.
Just wanting an email, some hope or some sign,
That the one she relies on, who's out of his mind,
Will make the shopping experience great.

Retail stumbles forward and leans in the door.
Weary head hung, and eyes to the floor.
He says, "I'm Sorry," and she says "What for?"
Your time was wasted, I'm sorry.

Retail continues with a grin and a wink,
Your woes are no more..its a new way to think.

I should not have made you endure so long.
I'm now using iGo, that's it, forever.

--The Avett Brothers Inspired "Ballad of Shopper-Retailer."