Making the Most of a Comeback

Wednesday, March 13, 2013 by Rachel Modiano Johnson

You don't have to be a music maven to know that 2013 is the year of the musical act comeback. Bands like New Kids on the Block, 98 Degrees, the Backstreet Boys, Destiny's Child and more are all sharing stages for the first time in years. Even...

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Growing Up To Be ExactTarget Orange

Thursday, October 11, 2012 by Eric Tobias

iGoDigital has grown from a tiny Indianapolis start-up to a global leader in cross-channel personalization over the last several years.  Our technology solutions deliver accurate, predictive and actionable real-time product recommendations and online...

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iGoDigital to Present Personalization and Segmentation Strategies at the 2012 Bronto Summit

Friday, April 6, 2012 by Rachel Modiano Johnson

John Deines, director of strategic accounts at iGoDigital, and Darren Baldwin, e-commerce manager at Dungarees.net, to discuss personalized triggered emails

(Indianapolis, Ind. – April 6, 2011) – iGoDigital, the market and technology leader in personal...

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iGoDigital Launches Segment Builder

Tuesday, March 27, 2012 by Meghann York Meenan

New Product Recommendations Platform tool enables marketers to leverage customer data to make real-time decisions, while personalizing the experience for the customer

iGoDigital, the market and technology leader in personalized product recommendations...

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iGoDigital Named a TechPoint Mira Awards Program Finalist

Tuesday, March 13, 2012 by Rachel Modiano Johnson

Personalization and product recommendation solutions provider to compete for Indiana’s top technology honors in the Information Technology Company category

iGoDigital, the market and technology leader in personalized product recommendations and guided...

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Personalized User Experience Moves the Needle for Online Retailers

Thursday, February 23, 2012 by John Deines

As the second part of the Internet Retailer Web Design takeaways, we will cover how an engaging first experience and personalized post-purchase strategy can move the needle for online retailers.

These two strategies were covered by many different...

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2011 Holiday Shopping Increases by 30 Percent Over 2010, Reports iGoDigital

Tuesday, January 31, 2012 by Rachel Modiano Johnson
Top 500 Retailers report an uptick in traffic levels, sales and consumer spending over previous years

(Indianapolis, Ind. – January 24, 2012) – The U.S. online retail industry experienced strong growth over the 2011 shopping season compared to the...
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Increase AOV on the Cart Page with Product Recommendations

Monday, January 23, 2012 by John Deines
As part of our continued series on developing personalization best practices, we have discussed how Behavioral Targeting Gives Your Loyal, Repeat Customers a Personalized Experience, and given some Product Detail Page Personalization Next Practices....Read More »

Product Detail Page Personalization Next Practice

Wednesday, January 4, 2012 by John Deines

The Product Detail Page is arguably the most important page during the shopping experience. It’s the point where a shopper gathers information on a product, begins deliberating a purchase and ultimately moves from a shopper to a customer. However, if...

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Are your shopping carts getting an abandonment complex?

Monday, November 14, 2011 by Meghann York Meenan

Shopping carts at the majority of Internet Retailer’s Top 500 are getting an abandonment complex. According to a recent study, in fact, at more than 85% of these retailers, the poor shopping carts beam with hope when items are added to them, only to...

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How much data are you using to merchandise your site?

Monday, October 3, 2011 by John Deines
When asked in a recent Shop.org Blog, Ray Kurzweil was asked a simple question, “What is the most effective way for retailers to attempt to stay ahead of the technological curve?” He answered, “Gather data about your customers and use that to reach...Read More »

What’s More Valuable to a Retailer - Facebook Like, Google +1 or a Tweet?

Wednesday, August 31, 2011 by John Deines

Social media no doubt continues to affect retailers and their day-to-day decisions. It is an important part of cross-channel marketing and brand awareness. And rightfully so! Facebook has more than 750 million users, 50% of which are active daily...

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iGoDigital to Present at Shop.org 2011 Annual Summit

Tuesday, August 30, 2011 by Rachel Modiano Johnson
 Eric Tobias, president of iGoDigital, and Kevin Ertell, CMO of OnlineShoes.com, to discuss product recommendations at Vendor-Retailer Case Study Roundtables

(Indianapolis, Ind. – August 30, 2011) – iGoDigital, the market and technology leader in perso...
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Strategies for Personalizing Your Customers' Shopping Experience

Friday, July 22, 2011 by Eric Tobias
Retail Online Integration | July 22, 2011 By Eric Tobias

With Forrester Research estimating that U.S. online retail sales will grow at a 10 percent annual growth rate from 2010 to 2015, reaching $279 billion, retailers have become laser-focused...
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Gaining a Competitive Edge

Wednesday, April 6, 2011 by John Deines
Why do we shop online? For one it’s convenient, shopping on your couch and watching your favorite show is not an uncommon scene.  It’s also fast and easy, type a term into the Google machine and there rest 20 retailers fighting for your business.  So... Read More »

One Size Fits All Personalization Solution

Tuesday, March 15, 2011 by John Deines
E-commerce recommendation solutions come in all shapes and sizes.  Platforms, Analytics providers and home grown solutions all claim to have or operate a “personalization engine.” Is it truly a personal 1-to-1 product recommendation if everything is...
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Adjusting Traditional Cross-Sell/Up-Sell Strategies

Wednesday, March 9, 2011 by Rachel Modiano Johnson
Posted By Dan Hanrahan, VP of Partnerships for iGoDigital 

Traditional up sell and cross sell strategies need to be adjusted for catalog retailers.  Due to reduced costs, retailers are encouraging catalog customers to use the site as an order...Read More »

Internet Retailer Web Design Conference 2011

Wednesday, February 16, 2011 by John Deines
My first conference completed with iGoDigital was the Internet Retailer Web Design and Usability Conference at the beautiful hotel Hyatt Cypress in Orlando, Florida.  As I enjoy the last few hours of my trip sitting pool side with the relaxing sound...Read More »

Marketing Emails Should Know What I Like

Thursday, February 3, 2011 by John Deines
There seems to be a disconnect between what consumers expect and what retailers are providing when it comes to successful online marketing strategies. While social networks continue to gain importance in our industry, email still remains the most...Read More »

Bringing Brick-and-Mortar Customer Service to the Web

Thursday, December 23, 2010 by John Deines
While walking through a brick-and-mortar establishment searching for clothes, I expect to be kindly greeted and asked if I need assistance. When in search of a new pair of jeans or a sweater I expect to be provided expert recommendations on the...Read More »