iGoDigital has grown from a tiny Indianapolis start-up to a global leader in cross-channel personalization over the last several years. Our technology solutions deliver accurate, predictive and actionable real-time product recommendations and online...
Read More »So What's Behavioral Segmentation Worth Anyways?
Tuesday, April 24, 2012 by
Conner Burt
eRetailers have shouted from the rooftops that segmentation drives results. It's not a new concept, but with the advent of big data, online behavioral tracking, and multi-channel traffic...segmentation again is at the forefront of most...
Read More »iGoDigital to Present Personalization and Segmentation Strategies at the 2012 Bronto Summit
Friday, April 6, 2012 by
Rachel Modiano Johnson
John Deines, director of strategic accounts at iGoDigital, and Darren Baldwin, e-commerce manager at Dungarees.net, to discuss personalized triggered emails
(Indianapolis, Ind. – April 6, 2011) – iGoDigital, the market and technology leader in personal...
Read More »iGoDigital Launches Segment Builder
Tuesday, March 27, 2012 by
Meghann York Meenan
New Product Recommendations Platform tool enables marketers to
leverage customer data to make real-time decisions, while
personalizing the experience for the customer
iGoDigital, the market and technology leader in personalized
product recommendations...
iGoDigital Named a TechPoint Mira Awards Program Finalist
Tuesday, March 13, 2012 by
Rachel Modiano Johnson
Personalization and product recommendation solutions provider to compete for Indiana’s top technology honors in the Information Technology Company category
iGoDigital, the market and technology leader in personalized product recommendations and guided...
Read More »Personalized User Experience Moves the Needle for Online Retailers
Thursday, February 23, 2012 by
John Deines
As the second part of the Internet Retailer Web Design takeaways, we will cover how an engaging first experience and personalized post-purchase strategy can move the needle for online retailers.
These two strategies were covered by many different...
Read More »2011 Holiday Shopping Increases by 30 Percent Over 2010, Reports iGoDigital
Tuesday, January 31, 2012 by
Rachel Modiano Johnson
Top 500 Retailers
report an uptick in traffic levels, sales and consumer spending
over previous years
(Indianapolis, Ind. – January 24, 2012) – The
U.S. online retail industry experienced strong growth over the 2011
shopping season compared to the...
Read More »Are your shopping carts getting an abandonment complex?
Monday, November 14, 2011 by
Meghann York Meenan
Shopping carts at the majority of Internet Retailer’s Top 500 are getting an abandonment complex. According to a recent study, in fact, at more than 85% of these retailers, the poor shopping carts beam with hope when items are added to them, only to...
Read More »What’s More Valuable to a Retailer - Facebook Like, Google +1 or a Tweet?
Wednesday, August 31, 2011 by
John Deines
Social media no doubt continues to affect retailers and their day-to-day decisions. It is an important part of cross-channel marketing and brand awareness. And rightfully so! Facebook has more than 750 million users, 50% of which are active daily...
Read More »iGoDigital to Present at Shop.org 2011 Annual Summit
Tuesday, August 30, 2011 by
Rachel Modiano Johnson
Eric Tobias,
president of iGoDigital, and Kevin Ertell, CMO of OnlineShoes.com,
to discuss product recommendations at Vendor-Retailer Case Study
Roundtables
(Indianapolis, Ind. – August 30, 2011) –
iGoDigital, the market and technology leader in perso...
Read More »Reflecting on the 2011 Bronto Summit
Thursday, April 28, 2011 by
John Deines
From a partner and client perspective, the Bronto Summit was a
complete hit. From the first second, the Bronto Team made
every retailer, small and large, part of the family. From the
conference venue to the transparent approach of their CEO (Joe)...Read More »
One Size Fits All Personalization Solution
Tuesday, March 15, 2011 by
John Deines
E-commerce recommendation
solutions come in all shapes and sizes. Platforms, Analytics
providers and home grown solutions all claim to have or operate a
“personalization engine.” Is it truly a personal 1-to-1 product
recommendation if everything is...
Read More »Internet Retailer Web Design Conference 2011
Wednesday, February 16, 2011 by
John Deines
My first conference completed with iGoDigital was the Internet
Retailer Web Design and Usability Conference at the beautiful hotel
Hyatt Cypress in Orlando, Florida. As I enjoy the last few
hours of my trip sitting pool side with the relaxing sound...Read More »
The Cost of Manual Merchandizing - ROI of Product Recommendations
Wednesday, February 9, 2011 by
Dan Hanrahan
When examining the ROI of product recommendations, we too
often only consider one side of the ROI equation: The revenue boost
from increased conversion rates and average order values. However,
it is critical to consider the cost of time. How much...Read More »
Marketing Emails Should Know What I Like
Thursday, February 3, 2011 by
John Deines
There seems to be a disconnect between what consumers expect and
what retailers are providing when it comes to successful online
marketing strategies. While social networks continue to gain
importance in our industry, email still remains the most...Read More »
Bringing Brick-and-Mortar Customer Service to the Web
Thursday, December 23, 2010 by
John Deines
While walking through a brick-and-mortar establishment searching
for clothes, I expect to be kindly greeted and asked if I need
assistance. When in search of a new pair of jeans or a sweater I
expect to be provided expert recommendations on the...Read More »
Breaking Customer Habits with Personalized Recommendations
Wednesday, December 1, 2010 by
John Deines
In a recent article published by the
Internet Retailer, the article highlighted a red flag for many
online retailers. While sales were up on the biggest shopping
days of the years, customers were narrowly focused on particular
products and a...Read More »
Colts Pro Shop Launches Personalized Product Recommendations
Tuesday, November 30, 2010 by
Eric Tobias
Last month, iGoDigital launched
personalized product
recommendations at ColtsProShop.com, the online retail
partner of the Indianapolis Colts. The site features over 300
Colts items, including authentic game jerseys and fan
gear.
The ColtsProShop...
Read More »Marketing Strategies– Making it Personal with Triggered Emails
Wednesday, November 24, 2010 by
John Deines
Triggered Emails make a world of difference when it comes to being
best in class or a laggard in the email marketing space. A
triggered email does wonders for e-commerce personalization,
automation and your bottom line. With our...Read More »
Driving Innovation in Personalized Selling Tools
Wednesday, November 3, 2010 by
John Deines
As an industry leader in online Solution Selling Tools and
E-Commerce Personalization, iGoDigital is excited to see the next
step in custom ecommerce solutions: “Mitsubishi Live
Drive.” This virtual online experience is allowing
potential customers...Read More »