You don't have to be a music maven to know that 2013 is the year of the musical act comeback. Bands like New Kids on the Block, 98 Degrees, the Backstreet Boys, Destiny's Child and more are all sharing stages for the first time in years. Even...

Average smartphone users spend more than two hours a day on their mobile devices, and they aren’t just making calls. In fact, they spend most of their time browsing the web—it's the phone's most-used function, beating out social networking, texting...

On February 24, the 85th annual Academy Awards honored performances that moved audiences throughout 2012. Every year, like clockwork, consumer spending is motivated by the winners and losers at the Oscars, demonstrating the influence of a...

Online shopping is meant to be an easy way to find the right product for the right occasion.  Not only does eCommerce give shoppers the ability to browse a variety of products and compare prices, the added convenience of doing it from home makes it...

Each year, shoppers are increasingly drawn online. Last year, people spent more money on Cyber Monday than they did on Black Friday. As more and more e-commerce options appear and consumers become increasingly savvy about their online shopping, you...

Understanding customers’ needs is a challenging mission for any business owner.  Add to that the factors affecting consumer decision-making in online shopping environments and the task becomes even more difficult.  Being able to adequately predict,...

With so many competitors just a click away, online retailers face a variety of challenges when it comes to engaging and keeping shoppers.  Backed by robust personalization solutions, like a product recommendation engine, eCommerce retailers can win...

The holidays are meant to be merry, but when it comes to online shopping, consumers can get lost in the sea of products offered and the many offers and deals available.  How can you ease the stress for online customers during this holiday season?  

Her...

The excitement and shopping frenzy of Black Friday and Cyber Monday are behind us now, and the holiday shopping season is in full swing.  After much speculation and a slew of predictions on how the retail industry would fare this year, the news is...

You may have noticed by now, that "Moving the Needle" closely resembles the path that a relationship takes. No, it's not a coincidence - we are selling to real human beings after all. After courting your customers ("You Had Me at Hello")  and...

You will hear two different sentiments starting around this time of year...

1. "...are they serious? It's only September!?!"...or...
2. "It's almost the end of September and how are we going to get everything done?"

When you hear it you know - it's holiday...

It's no secret, Christmas comes early for retailers. The work done in June, July and August is often the foundation for a successful holiday season.

iGoDigital and Slingshot SEO teamed up recently to provide an information packed webinar with holiday...

"Time flies when you're having fun."

For many, that may just define how their summers have felt and sure enough, it is already nearly August. While students of all ages are acutely aware of what this means for them (the return of classes), it is also...

Interactive tools, product finders, shopping assistants, product configurators...at IRCE last June I heard all these names and more to describe what we at iGoDigital fondly call Guided Selling.

Largely, in the eCommerce space, I think there's a...

The Shop.org Online Merchandising Workshop is arguably the most advanced content you will find at any eCommerce industry event during the year. It’s a packed house of visionaries with similar challenges all trying to push the envelope of ecommerce....

In the quest to find the right product, consumers today have a dizzying array of options. From the hundreds of websites offering similar products to the flood of marketing messages and search options that they are inundated with, the buying process...

By 9am this morning I've checked my emails, browsed several websites for news and merchandise, and even accessed the web on my mobile device. When you consider that I've only been awake for 2 hours, the reality of how easy it is to interact with...

As a country music lover (mainly due to my lovely wife), I naturally loved the name of our outbound customer / prospect outreach strategy for the month of July - "We're Coming to Your City". We picked a few cities to visit so that we could get in...

A targeted group of eRetail executives gathered in the middle of New York Times Square to discuss some of the most pressing topics of 2012. Without a predetermined agenda, the retailers were able to engage in a lively conversation that even spurred...

Year two at a conference always seems to be easier and more enjoyable, and that definitely held true for the 2012 Bronto Summit. The good folks at Bronto understand and the live the motto, “work hard, play hard.” From 8:00am – 5:00pm, we learned from...