Funky lights, unique tables, lots of white boards, random dog
running through space, beer on tap and creative minds!
Enjoying my time at the The Speak Easy with all my co-workers
today and tomorrow for iGoDigital Innovation Days.
Excited to be a...
We've closed the office, shut off our phones, and put our "out
of office" alerts in high gear. Why? iGoDigital is
spending the next 48 hours at The Speakeasy for Innovation
Days. This two-day sprint is designed to push ourselves
outside of our...
Personalization and
product recommendation solutions provider to compete for Indiana’s
top technology honors in the Information Technology Company
category
Etail West provided 3 days of presentations, pitches and best
practices. If a round of golf was more interesting or if you didn't
make it to Palm Springs this year, here are five things you
missed.
It's been drilled into your
head--the abandon cart...
With March officially in full swing, let the "madness" begin.
And no, I'm not talking about college basketball. Last week, the
iGoDigital team met with some of the biggest players in the Chicago
retail space. As they start to fine tune strategies for...
As the second part of the Internet Retailer Web Design
takeaways, we will cover how an engaging first experience and
personalized post-purchase strategy can move the needle for online
retailers.
These two strategies were covered by many different...
The 2012 IRWD conference covered many different topics ranging
from site design to e-commerce personalization. Here are some of
the highlights and key takeways from presentations made by some of
the leading minds in the online retail industry. There...
I recently read a great blog in Shop.org about one of the
sessions at Retail Big Show called "A Look Back..and Forward...at
Retail eCommerce Trends, 2011-2012," by Sucharita Mulpuru from
Forrester. One attendee shared that this session offers a...
What's the number one reason people unsubscribe from email
marketing? The content consistently does not relate to them. If
you’re sending email blasts to your entire customer database every
time, then the likelihood of this happening is great....Read More »
On January 19th, we got together with Boston-area eRetailers for
the first in a series of nationwide roundtable discussions about
the issues facing retailers in 2012. Allowing the retailers to
drive the discussion, we learned some pretty interesting...Read More »
Branding plays a cruical role in driving loyal repeat
customers and encouraging first time shoppers to make a purchase.
Since so many shoppers (56% of total online shopping) are doing
research before converting, having a brand that is unique...
If you have a lot of data, eventually, you will probably want
to do something with it. All data processing and analysis
tasks start off with the best of intentions, but from the day a
processing task is written, it begins to rot. These sorts...
Move over 18-24 year olds and your claims to technology fame! A
report released last week from
Stores says that the increase in mobile shopping this holiday
season was not due to Gen Y’ers, as some would have thought. But
instead the surge of mobile...Read More »
The Product Detail Page is arguably the most
important page during the shopping experience. It’s the point where
a shopper gathers information on a product, begins deliberating a
purchase and ultimately moves from a shopper to a customer.
However, if...
Conner Burt (@conburt) and John Deines (@jmdeines)
discuss why personalization is vital for online retailers. In this
first edition of the iGoDigital White Board Discussions, we
identify the problem and propose a solution.