Introducing Scribblr

Thursday, March 15, 2012 by Meghann York Meenan

As the first Innovation Day comes to a close, we're excited to introduce the newest product from the talented minds of iGoDigital:

Welcome Scribblr to the Market!

Scribblr is a Software as a Service (SaaS) program that allows you to create and manage...

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Innovation Day's, Login/Sign-Up Team!

Thursday, March 15, 2012 by Wendy Marks

Funky lights, unique tables, lots of white boards, random dog running through space, beer on tap and creative minds!  Enjoying my time at the The Speak Easy with all my co-workers today and tomorrow for iGoDigital  Innovation Days.  Excited to be a...

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A New Product Built & Ready for Market in 48 hrs...Innovation Days at iGoDigital

Thursday, March 15, 2012 by Eric Tobias

We've closed the office, shut off our phones, and put our "out of office" alerts in high gear.  Why?  iGoDigital is spending the next 48 hours at The Speakeasy for Innovation Days.  This two-day sprint is designed to push ourselves outside of our...

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iGoDigital Named a TechPoint Mira Awards Program Finalist

Tuesday, March 13, 2012 by Rachel Modiano

Personalization and product recommendation solutions provider to compete for Indiana’s top technology honors in the Information Technology Company category

iGoDigital, the market and technology leader in personalized product recommendations and guided...

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What You Missed at eTail West

Monday, March 5, 2012 by Conner Burt

Etail West provided 3 days of presentations, pitches and best practices. If a round of golf was more interesting or if you didn't make it to Palm Springs this year, here are five things you missed.

  1. It's been drilled into your head--the abandon cart...
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Chicago Retailers Prepare for March Madness

Friday, March 2, 2012 by Conner Burt

With March officially in full swing, let the "madness" begin. And no, I'm not talking about college basketball. Last week, the iGoDigital team met with some of the biggest players in the Chicago retail space. As they start to fine tune strategies for...

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Personalized User Experience Moves the Needle for Online Retailers

Thursday, February 23, 2012 by John Deines

As the second part of the Internet Retailer Web Design takeaways, we will cover how an engaging first experience and personalized post-purchase strategy can move the needle for online retailers.

These two strategies were covered by many different...

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The Importance of eCommerce Branding: Takeaways from 2012 Internet Retailer Web Design Conference

Wednesday, February 22, 2012 by John Deines

The 2012 IRWD conference covered many different topics ranging from site design to e-commerce personalization. Here are some of the highlights and key takeways from presentations made by some of the leading minds in the online retail industry. There...

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5 Big Shopper Trends for 2012

Wednesday, February 1, 2012 by Rachel Modiano

I recently read a great blog in Shop.org about one of the sessions at Retail Big Show called "A Look Back..and Forward...at Retail eCommerce Trends, 2011-2012," by Sucharita Mulpuru from Forrester. One attendee shared that this session offers a...

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2011 Holiday Shopping Increases by 30 Percent Over 2010, Reports iGoDigital

Tuesday, January 31, 2012 by Rachel Modiano
Top 500 Retailers report an uptick in traffic levels, sales and consumer spending over previous years

(Indianapolis, Ind. – January 24, 2012) – The U.S. online retail industry experienced strong growth over the 2011 shopping season compared to the...
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iGoDigital and Super Bowl Host Committee Launch Super Bowl XLVI Event Finder

Tuesday, January 31, 2012 by Rachel Modiano
Free tool offers users an easy way to find events, restaurants and attractions around Indianapolis

(Indianapolis, Ind. – January 31, 2011) – iGoDigital, the market and technology leader in personalized product recommendations and guided selling tools,...
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Five Steps to a More Targeted Email Strategy

Thursday, January 26, 2012 by Meghann York Meenan
What's the number one reason people unsubscribe from email marketing? The content consistently does not relate to them. If you’re sending email blasts to your entire customer database every time, then the likelihood of this happening is great....Read More »

Real Actual Password Security

Wednesday, January 25, 2012 by Nathan Acuff
You've been trained to think about passwords in a very specific way.  I'm here to tell you why all that training is probably nonsense. 

Specifically, I want to talk about these three potential passwords:
  1. M34tp1ez&
  2. 8Ks2*@nq
  3. unicorn notebook suggest...
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Increase AOV on the Cart Page with Product Recommendations

Monday, January 23, 2012 by John Deines
As part of our continued series on developing personalization best practices, we have discussed how Behavioral Targeting Gives Your Loyal, Repeat Customers a Personalized Experience, and given some Product Detail Page Personalization Next Practices....Read More »

Heard on the streets at the iGoDigital eRetail Roundtable - Boston

Monday, January 23, 2012 by Conner Burt
On January 19th, we got together with Boston-area eRetailers for the first in a series of nationwide roundtable discussions about the issues facing retailers in 2012. Allowing the retailers to drive the discussion, we learned some pretty interesting...Read More »

Driving Conversions Through Branding

Thursday, January 19, 2012 by John Deines
Branding plays a cruical role in driving loyal repeat customers and encouraging first time shoppers to make a purchase. Since so many shoppers (56% of total online shopping) are doing research before converting, having a brand that is unique...
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The Stages Gem

Thursday, January 19, 2012 by Nathan Acuff
If you have a lot of data, eventually, you will probably want to do something with it.  All data processing and analysis tasks start off with the best of intentions, but from the day a processing task is written, it begins to rot.  These sorts...
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Surprising Stats on Mobile Shopping

Monday, January 9, 2012 by Meghann York Meenan
Move over 18-24 year olds and your claims to technology fame! A report released last week from Stores says that the increase in mobile shopping this holiday season was not due to Gen Y’ers, as some would have thought. But instead the surge of mobile...Read More »

Product Detail Page Personalization Next Practice

Wednesday, January 4, 2012 by John Deines

The Product Detail Page is arguably the most important page during the shopping experience. It’s the point where a shopper gathers information on a product, begins deliberating a purchase and ultimately moves from a shopper to a customer. However, if...

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iGoDigital White Board Session - "Why Personalize"

Tuesday, January 3, 2012 by John Deines



Conner Burt (@conburt) and John Deines (@jmdeines) discuss why personalization is vital for online retailers. In this first edition of the iGoDigital White Board Discussions, we identify the problem and propose a solution. 

E-Commerce Personalization...Read More »