Average smartphone users spend more than two hours a day on their mobile devices, and they aren’t just making calls. In fact, they spend most of their time browsing the web—it's the phone's most-used function, beating out social networking, texting...

Each year, shoppers are increasingly drawn online. Last year, people spent more money on Cyber Monday than they did on Black Friday. As more and more e-commerce options appear and consumers become increasingly savvy about their online shopping, you...

Despite economic woes and a lingering wariness of online shopping, 2012 was a successful year for eCommerce retailers.   More and more consumers are choosing to shop online.  In fact, a recent Forrester Research report projects that e-retail sales...

With so many competitors just a click away, online retailers face a variety of challenges when it comes to engaging and keeping shoppers.  Backed by robust personalization solutions, like a product recommendation engine, eCommerce retailers can win...

The holidays are meant to be merry, but when it comes to online shopping, consumers can get lost in the sea of products offered and the many offers and deals available.  How can you ease the stress for online customers during this holiday season?  

Her...

The excitement and shopping frenzy of Black Friday and Cyber Monday are behind us now, and the holiday shopping season is in full swing.  After much speculation and a slew of predictions on how the retail industry would fare this year, the news is...

You will hear two different sentiments starting around this time of year...

1. "...are they serious? It's only September!?!"...or...
2. "It's almost the end of September and how are we going to get everything done?"

When you hear it you know - it's holiday...

Have you ever noticed all of the buzz words flying around today in the eCommerce Industry?

Words like:

• Optimization
• Big Data
• Behavioral Targeting
• Personalization
• Retargeting Strategy

A Double-Edged Sword

I'm certainly not saying that buzz words should be...

If you are still only "selling" to your customers or clients, you are dead.

A bold statement to say the least, but according to social media guru and marketing consultant Jay Baer, strictly selling is an outdated tactic. For today's hyper-engaged...

"Time flies when you're having fun."

For many, that may just define how their summers have felt and sure enough, it is already nearly August. While students of all ages are acutely aware of what this means for them (the return of classes), it is also...

Interactive tools, product finders, shopping assistants, product configurators...at IRCE last June I heard all these names and more to describe what we at iGoDigital fondly call Guided Selling.

Largely, in the eCommerce space, I think there's a...

Have you ever had a shopping experience that began like this: 

(I'll use shoes since they're my favorite thing to buy)

• Step 1: Enter Keyword - Me: "Boots"
• Step 2: Wait for Page to Load - Me: "hum, hum, ho, hum"
• Step 3: View Results Based On Search Term -...

"WHAT DO YOU DO?"

Since I started at iGoDigital, I have heard this question more times than I can count. First it was my family who wanted to know what I did at my job and by extension what iGoDigital does. Then, at work I rehearsed my "elevator...

If your site is built with the singular goal of driving customers to a quick conversion, you’re likely missing the boat. A laser-focus on conversion as the only measure of success is quickly becoming a thing of the past.

With digital “noise” all...

John Deines, director of strategic accounts at iGoDigital, and Darren Baldwin, e-commerce manager at Dungarees.net, to discuss personalized triggered emails

(Indianapolis, Ind. – April 6, 2011) – iGoDigital, the market and technology leader in personal...

After our resident marketing guru returned from Lenser Multichannel Marketing Summit, she quoted a few participants who mentioned something along the lines of “We realize the Internet isn’t going away." And if you look at the first quarter reports...