The Product Detail Page is arguably the most important page during the shopping experience. It’s the point where a shopper gathers information on a product, begins deliberating a purchase and ultimately moves from a shopper to a customer. However, if...
Read More »Behavioral Targeting Gives Your Loyal, Repeat Customers a Personalized Experience
Friday, November 18, 2011 by
John Deines
It’s a fact:
Increasing the lifetime value of each consumer increases profits.
Lee Scott, CEO of Walmart, says, “It’s cheaper and more effective
to make current customers more loyal than to spend money attracting
new customers.”
Do you have the...
Breaking Customer Habits with Personalized Recommendations
Wednesday, December 1, 2010 by
John Deines
In a recent article published by the
Internet Retailer, the article highlighted a red flag for many
online retailers. While sales were up on the biggest shopping
days of the years, customers were narrowly focused on particular
products and a...Read More »
Why iGo with iGoDigital
Thursday, October 28, 2010 by
John Deines
As a business development coordinator at DISH Network in Denver
Colorado, I participated in developing an immerging revolutionary
television solution for the hospitality industry. This
sparked my interest in other immerging technology companies,...Read More »
What leads to an online conversion?
Friday, March 26, 2010 by
Eric Tobias
What leads an online consumer to decide to buy? An online banner
ad? A customer review? A sign on the side of a bus? A friend’s
recommendation? An ad on a Google search results page?
Google Inc. introduced new tools for ecommerce this week that...