It's almost time for what many people consider the most frightening holiday on the calendar—and it isn't Halloween. Valentine's Day is one of the most high-stakes days of the year, and it's easy for overwhelmed consumers to crack under the...Read More »
Despite economic woes and a lingering wariness of online shopping, 2012 was a successful year for eCommerce retailers. More and more consumers are choosing to shop online. In fact, a recent Forrester Research report projects that e-retail sales...Read More »
The excitement and shopping frenzy of Black Friday and Cyber Monday are behind us now, and the holiday shopping season is in full swing. After much speculation and a slew of predictions on how the retail industry would fare this year, the news is...Read More »
The first post of the blog series "Moving the Needle" explored what it took to catch the attention of those much sought after customers. While those strategies cannot be skipped over, eventually it's time to move past the "infatuation stage" and...Read More »
You will hear two different sentiments starting around this time of year...
- "...are they serious? It's only September!?!"...or...
- "It's almost the end of September and how are we going to get everything done?"
When you hear it you know - it's holiday...Read More »
A targeted group of eRetail executives gathered in the middle of New York Times Square to discuss some of the most pressing topics of 2012. Without a predetermined agenda, the retailers were able to engage in a lively conversation that even spurred...Read More »
The Product Detail Page is arguably the most important page during the shopping experience. It’s the point where a shopper gathers information on a product, begins deliberating a purchase and ultimately moves from a shopper to a customer. However, if...Read More »
It’s a fact:
Increasing the lifetime value of each consumer increases profits.
Lee Scott, CEO of Walmart, says, “It’s cheaper and more effective
to make current customers more loyal than to spend money attracting
Do you have the...
The Mobile Explosion – The Device Changing the Face of Retail
As I scroll through the pages of my...Read More »
What makes a consumer decide to browse and buy on one web site and click off another's home page? Psychological and behavioral cues play a big role. These are the same cues that drive basic human behaviors that helped us survive as our species...Read More »
It’s hard to believe another year has come to a close. In 2010, personalization continued to evolve into an important game changer in retailer's tool boxes. We’d like to take a moment to share with you a few of the most exciting items from 2010. The...Read More »
Our...Read More »
Most retailers believe they only have so much "prime real estate" on their websites to attract shoppers’ attention. There have been quite a few research studies published on the web about this topic and many have conflicting views. In iGoDigital's...Read More »
According to new research from The Wharton School of the University of Pennsylvania, a consumers proximity to certain physical stores and word-of-mouth referrals from within a community heavily influence how people make their purchases.
The...Read More »