Year two at a conference always seems to be easier and more enjoyable, and that definitely held true for the 2012 Bronto Summit. The good folks at Bronto understand and the live the motto, “work hard, play hard.” From 8:00am – 5:00pm, we learned from...
Read More »With the continual development of new ecommerce competitors, marketers are increasingly tasked with creating a brand that will drive loyal, repeat customers. Email marketing is, and will continue to be, a key role in driving repeat revenue....
Read More »There are many things that I love about iGoDigital. The quality most near and dear to my heart is the entrepreneurial spirit. As an industry as a whole, we all must continue to innovate to stay competitive in this ultra competitive environment. To...
Read More »As the second part of the Internet Retailer Web Design takeaways, we will cover how an engaging first experience and personalized post-purchase strategy can move the needle for online retailers.
These two strategies were covered by many different...
Read More »The 2012 IRWD conference covered many different topics ranging from site design to e-commerce personalization. Here are some of the highlights and key takeways from presentations made by some of the leading minds in the online retail industry. There...
Read More »As part of our continued series on developing personalization best
practices, we have discussed how
Behavioral Targeting Gives Your Loyal, Repeat Customers a
Personalized Experience, and given some
Product Detail Page Personalization Next Practices....Read More »
Branding plays a cruical role in driving loyal repeat
customers and encouraging first time shoppers to make a purchase.
Since so many shoppers (56% of total online shopping) are doing
research before converting, having a brand that is unique...
Read More »The Product Detail Page is arguably the most important page during the shopping experience. It’s the point where a shopper gathers information on a product, begins deliberating a purchase and ultimately moves from a shopper to a customer. However, if...
Read More »Conner Burt (@conburt) and John Deines (@jmdeines)
discuss why personalization is vital for online retailers. In this
first edition of the iGoDigital White Board Discussions, we
identify the problem and propose a solution.
E-Commerce Personalization...Read More »
It’s a fact:
Increasing the lifetime value of each consumer increases profits.
Lee Scott, CEO of Walmart, says, “It’s cheaper and more effective
to make current customers more loyal than to spend money attracting
new customers.”
Do you have the...
It’s hard to believe that just over a year ago on my wonderful
fiancée’s birthday, we were traveling back from Denver, CO. So much
has transpired since that move. I was happy to be moving back
to be closer to the ones I loved. On a professional...Read More »
While the home page sees less traffic than in previous years with
the evolution of landing pages, direct links and comparison
shopping websites, it still plays a valuable role in the customer
experience. Consumers want to be spoken with on a...Read More »
It’s a simple concept: provide great
customer service and consumers will continue to return. A simple
concept that is difficult in practice for many different kinds of
retailers. Great customer service really goes
back to the core culture of...
Read More »When asked in a recent Shop.org Blog, Ray Kurzweil was asked a simple
question, “What is the most effective way for retailers to attempt
to stay ahead of the technological curve?” He answered, “Gather
data about your customers and use that to reach...Read More »
Social media no doubt continues to affect retailers and their day-to-day decisions. It is an important part of cross-channel marketing and brand awareness. And rightfully so! Facebook has more than 750 million users, 50% of which are active daily...
Read More »STORES Magazine just released the 2011 HOT 100
Retailers! We wanted to extend a BIG congratulations to
all the exceptional retailers, and especially to the iGoDigital
ecommerce personalization client's Amazon, hhgregg
and Lids/Hat
World (a division...Read More »
Former CEO of eBags introduced a harsh reality to the ever changing
ecommerce business. He presented the idea that this is a race to be
the best, drive traffic and develop lifetime customers; falling
behind the competition can lead to complete...Read More »
What did 7,000+ travelers all have in common last week in San Diego? If you guessed that everyone was enjoying the beautiful weather and beaches, you were wrong. Enjoying a Padres game? Wrong again, they were out of town.
Last week 7,000 of...Read More »
Last Saturday, the iGoDigital golf team teed up for Leah Wasson and
the Zoe’s Bone Marrow Buddies at Westchase Golf Course in
Brownsburg, IN and had an unforgettable time! We would like to
thank our friends at Maingate for inviting and
allowing us to...Read More »
Do you receive countless
marketing emails a day that push potentially unrelated items onto
you? I know I do and this behavior can destroy a brand's
reputation.
So, how do you avoid the pitfall of email brand destruction? It’s all about the...