Conner Burt (@conburt) and John Deines (@jmdeines) discuss why personalization is vital for online retailers. In this first edition of the iGoDigital White Board Discussions, we identify the problem and propose a solution.
E-Commerce Personalization is the key topic of conversation in this week's discussion. In later episodes, we will be discussing:
- Behavioral Targeting in Marketing Emails
- Personalized Triggered Emails (ie Abandon Shopping Cart Triggers)
- Creating a personalized website & mobile experience
- Guided Selling Tools
- And Much More
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