Build your site with engagement in mind

Tuesday, April 10, 2012 by Meghann York Meenan

If your site is built with the singular goal of driving customers to a quick conversion, you’re likely missing the boat. A laser-focus on conversion as the only measure of success is quickly becoming a thing of the past.

With digital “noise” all...

Read More »

iGoDigital Launches Segment Builder

Tuesday, March 27, 2012 by Meghann York Meenan

New Product Recommendations Platform tool enables marketers to leverage customer data to make real-time decisions, while personalizing the experience for the customer

iGoDigital, the market and technology leader in personalized product recommendations...

Read More »

It's Confirmed: We Are Officially Innovative

Friday, March 16, 2012 by Meghann York Meenan

It's 5:45 p.m. on Innovation Day #2

We have a working product (Learn more about Scribblr!).

We have marketing messaging, collateral, a social presence and a near-to-launch website.

We have more than 50 willing beta users.

We've all been stretched to...

Read More »

Day #2/Will the Gamble Pay Off?

Friday, March 16, 2012 by Meghann York Meenan

Day #2 of Innovations Days has officially begun. A little later than yesterday, because we had business to attend to first...

The entire iGoDigital team made its way downtown this morning to make our case for why our company deserved to win a coveted M...

Read More »

Introducing Scribblr

Thursday, March 15, 2012 by Meghann York Meenan

As the first Innovation Day comes to a close, we're excited to introduce the newest product from the talented minds of iGoDigital:

Welcome Scribblr to the Market!

Scribblr is a Software as a Service (SaaS) program that allows you to create and manage...

Read More »

Five Steps to a More Targeted Email Strategy

Thursday, January 26, 2012 by Meghann York Meenan
What's the number one reason people unsubscribe from email marketing? The content consistently does not relate to them. If you’re sending email blasts to your entire customer database every time, then the likelihood of this happening is great....Read More »

Surprising Stats on Mobile Shopping

Monday, January 9, 2012 by Meghann York Meenan
Move over 18-24 year olds and your claims to technology fame! A report released last week from Stores says that the increase in mobile shopping this holiday season was not due to Gen Y’ers, as some would have thought. But instead the surge of mobile...Read More »

Black Friday and Cyber Monday Increases by 30 Percent Over 2010, Reports iGoDigital

Thursday, December 1, 2011 by Meghann York Meenan

The U.S. online retail industry experienced strong growth on Black Friday and Cyber Monday 2011 compared to the same period last year, according to data analytics from iGoDigital, the market and technology leader in personalized product...

Read More »

The Hits (to our servers) Keep On Coming this Cyber Monday

Monday, November 28, 2011 by Meghann York Meenan
At iGoDigital, Cyber Monday is a day to watch months of hard work result in success for our customers. Cyber Monday 2011 is proving to achieve that with iGoDigital customers, on average, boasting revenue increases of more than 30 percent over last...Read More »

Houston, We Have a Pogo Stick: A Black Friday post-game analysis

Sunday, November 27, 2011 by Meghann York Meenan
I have always been one of the crazies - one of the people standing outside in the sometimes frigid Indiana November weather, waiting for the stores to open at 6 a.m. on Black Friday.

Last year, I got a little less crazy. 4 a.m.? Couldn’t do it....Read More »

Personalization the Key to Combatting Information Overload

Monday, November 21, 2011 by Meghann York Meenan
Consumers pay attention to only four out of the 3,000 messages they receive every day!

A study released today by Xerox says that personalization is the key to conquering the clutter and making yours one of those four.

Xerox surveyed more than 1,000...

Read More »

Are your shopping carts getting an abandonment complex?

Monday, November 14, 2011 by Meghann York Meenan

Shopping carts at the majority of Internet Retailer’s Top 500 are getting an abandonment complex. According to a recent study, in fact, at more than 85% of these retailers, the poor shopping carts beam with hope when items are added to them, only to...

Read More »

Now, This Is Going to Work

Thursday, November 3, 2011 by Meghann York Meenan

As writer, even a business writer, inspiration is so important. There is nothing more frustrating than sitting in front of a Word document, staring at the screen, willing a creative thought to come. Some people are lucky enough to have a job...

Read More »