You will hear two different sentiments starting around this time
of year...
- "...are they serious? It's only
September!?!"...or...
- "It's almost the end of September and how are we going to
get everything done?"
When you hear it you know - it's holiday...
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There is no denying the increasing difficulty online retailers
face in attracting, converting and retaining customers. With a
plethora of choices available to consumers, only those retailers
with a unique and personal user experience will see their...
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The Shop.org Online
Merchandising Workshop is arguably the most advanced content you
will find at any eCommerce industry event during the year. It’s a
packed house of visionaries with similar challenges all trying to
push the envelope of ecommerce....
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A targeted group of eRetail executives gathered in the middle of
New York Times Square to discuss some of the most pressing topics
of 2012. Without a predetermined agenda, the retailers were able to
engage in a lively conversation that even spurred...
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New Product Recommendations Platform tool enables marketers to
leverage customer data to make real-time decisions, while
personalizing the experience for the customer
iGoDigital, the market and technology leader in personalized
product recommendations...
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As the second part of the Internet Retailer Web Design
takeaways, we will cover how an engaging first experience and
personalized post-purchase strategy can move the needle for online
retailers.
These two strategies were covered by many different...
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The Product Detail Page is arguably the most
important page during the shopping experience. It’s the point where
a shopper gathers information on a product, begins deliberating a
purchase and ultimately moves from a shopper to a customer.
However, if...
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While the home page sees less traffic than in previous years with
the evolution of landing pages, direct links and comparison
shopping websites, it still plays a valuable role in the customer
experience. Consumers want to be spoken with on a...
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I was following up on a few members of the media and
publications post Shop.org Annual Summit and found this awesome
piece on
RetailWire.com and I thought I'd share...
RetailWire did a research study with Dechert-Hampe about how
retailers need to...
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When an online retailer is in the market for personalization, the
first place that's often considered is their analytics
provider. But, why do a large percentage of retail leaders use
the marquee names for analytics (CoreMetrics, Omniture,...
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As the holiday season approaches, retailers are buttoning down the
hatches and preparing for battle. They are arming themselves with
unique and compelling email marketing campaigns and a slue of
discounts and special offers. But the real "X factor"...
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When asked in a recent
Shop.org Blog, Ray Kurzweil was asked a simple
question, “What is the most effective way for retailers to attempt
to stay ahead of the technological curve?” He answered, “Gather
data about your customers and use that to reach...
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Company sponsors and
participates in the largest gathering of interactive marketing
professionals in the world
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Former CEO of eBags introduced a harsh reality to the ever changing
ecommerce business. He presented the idea that this is a race to be
the best, drive traffic and develop lifetime customers; falling
behind the competition can lead to complete...
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What did 7,000+ travelers all have in common last week in San
Diego? If you guessed that everyone was enjoying the beautiful
weather and beaches, you were wrong. Enjoying a Padres game?
Wrong again, they were out of town.
Last week 7,000 of...
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Why do we shop online? For one it’s convenient, shopping on your
couch and watching your favorite show is not an uncommon scene.
It’s also fast and easy, type a term into the Google machine
and there rest 20 retailers fighting for your business.
So...
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This post is written by Rachel Modiano, Director of Marketing
for iGoDigital. Originally featured on Xemion.com Blog.
See the Original Post
The Mobile Explosion – The Device Changing the
Face of Retail
As I scroll through the pages of my...
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E-commerce recommendation
solutions come in all shapes and sizes. Platforms, Analytics
providers and home grown solutions all claim to have or operate a
“personalization engine.” Is it truly a personal 1-to-1 product
recommendation if everything is...
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Last Thursday iGoDigital and Email Service Provider, ExactTarget
teamed up for #Nexus Cafe. Thanks to ExactTarget's Partner Team for
the opportunity to participate in Nexus Cafe.
Kristin Neal - Partner Manager at ExactTargetwanted to
share some...
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While walking through a brick-and-mortar establishment searching
for clothes, I expect to be kindly greeted and asked if I need
assistance. When in search of a new pair of jeans or a sweater I
expect to be provided expert recommendations on the...
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