The holidays are meant to be merry, but when it comes to online shopping, consumers can get lost in the sea of products offered and the many offers and deals available.  How can you ease the stress for online customers during this holiday season?  

Her...

iGoDigital has grown from a tiny Indianapolis start-up to a global leader in cross-channel personalization over the last several years.  Our technology solutions deliver accurate, predictive and actionable real-time product recommendations and online...

Have you ever noticed all of the buzz words flying around today in the eCommerce Industry?

Words like:

• Optimization
• Big Data
• Behavioral Targeting
• Personalization
• Retargeting Strategy

A Double-Edged Sword

I'm certainly not saying that buzz words should be...

In the previous post "Email Marketing: Getting your Foot in the Inbox" the focus was on getting customer to notice your messaging around new products, events, or offers. But what about when those same customers appear like they are going to buy, only...

If you are still only "selling" to your customers or clients, you are dead.

A bold statement to say the least, but according to social media guru and marketing consultant Jay Baer, strictly selling is an outdated tactic. For today's hyper-engaged...

It's no secret, Christmas comes early for retailers. The work done in June, July and August is often the foundation for a successful holiday season.

iGoDigital and Slingshot SEO teamed up recently to provide an information packed webinar with holiday...

The Shop.org Online Merchandising Workshop is arguably the most advanced content you will find at any eCommerce industry event during the year. It’s a packed house of visionaries with similar challenges all trying to push the envelope of ecommerce....

eRetailers have shouted from the rooftops that segmentation drives results. It's not a new concept, but with the advent of big data, online behavioral tracking, and multi-channel traffic...segmentation again is at the forefront of most...

Launch of Segment Builder, a new interactive reporting system and performance enhancements helped clients generate over $425 million in additional revenue in the first quarter of 2012

(Indianapolis, Ind. – April 20, 2012) – iGoDigital, the market and...

John Deines, director of strategic accounts at iGoDigital, and Darren Baldwin, e-commerce manager at Dungarees.net, to discuss personalized triggered emails

(Indianapolis, Ind. – April 6, 2011) – iGoDigital, the market and technology leader in personal...

New Product Recommendations Platform tool enables marketers to leverage customer data to make real-time decisions, while personalizing the experience for the customer

iGoDigital, the market and technology leader in personalized product recommendations...

Personalization and product recommendation solutions provider to compete for Indiana’s top technology honors in the Information Technology Company category

iGoDigital, the market and technology leader in personalized product recommendations and guided...

As the second part of the Internet Retailer Web Design takeaways, we will cover how an engaging first experience and personalized post-purchase strategy can move the needle for online retailers.

These two strategies were covered by many different...

The U.S. online retail industry experienced strong growth on Black Friday and Cyber Monday 2011 compared to the same period last year, according to data analytics from iGoDigital, the market and technology leader in personalized product...

Shopping carts at the majority of Internet Retailer’s Top 500 are getting an abandonment complex. According to a recent study, in fact, at more than 85% of these retailers, the poor shopping carts beam with hope when items are added to them, only to...

(Indianapolis, Ind. – November 14, 2011) – iGoDigital, the market...