(Indianapolis, Ind. – January 31, 2011) – iGoDigital, the market and technology leader in personalized product recommendations and guided selling tools, in partnership with the Indianapolis Super Bowl Host Committee, today announced the immediate availability of the Super Bowl XLVI Event Finder. The free tool, available online and on your mobile device, provides users with an easy tool to find exciting events and attractions around Indianapolis leading up to Super Bowl XLVI.

 By emulating an experienced Indianapolis tour guide, the Super Bowl XLVI Event Finder walks users through a brief series of questions to help provide event recommendations around Indianapolis based on each individual’s specific interests and needs. Users can filter events by date, type of event (arts, attractions, dining and nightlife, events, hotels, shopping and sports and recreation), location, team affiliation, suggested age and price.

 “We are ecstatic to be hosting the Super Bowl, it promises to be a bustling and memorable experience for Indianapolis and the more than 70,000 people attending,” said Mark Miles, chairman of the board, 2012 Super Bowl Host Committee. “The Super Bowl XLVI Event Finder will help guide visitors around the city, from the Super Bowl village downtown, to all of the events, restaurants and attractions around the city – there is something for everyone at our ten-day Super Bowl party.”

 “As an Indianapolis company, partnering with the Indianapolis Super Bowl Host Committee to develop the Event Finder has been a rewarding and really fun experience for our team,” said Eric Tobias, Founder and President of iGoDigital. “Indianapolis is an incredible city and it has a lot to offer Super Bowl XLVI attendees. By answering just a few simple questions, the Super Bowl XLVI Event Finder can help each attendee discover events all over the city that fit each individual’s needs. There’s no doubt that this tool will really showcase our great city and help visitors experience as much of it as they can during their visit.”

The Super Bowl XLVI Event Finder is currently available online or via mobile at http://www.indianapolissuperbowl.com.  To learn more about iGoDigital, visit www.igodigital.com.

About iGoDigital

iGoDigital is the leading provider of guided selling and product recommendations solutions that guide smarter retail. Powered by a Customer Intelligence Engine, iGoDigital delivers accurate, predictive and actionable real-time product recommendation tools that guide a retailer’s shoppers through a personalized multi-channel shopping experience. Named to the Inc. 500 list of America’s fastest-growing companies in 2008 and 2011, iGoDigital currently serves 7 of the 10 top online retailers and many of the world’s most successful retail brands, including Amazon, Staples, Wal-Mart, P&G, Lids and Scholastic. iGoDigital is headquartered in Indianapolis, IN. To learn more about iGoDigital, visit www.igodigital.com.