Conner Burt (@conburt) and John Deines (@jmdeines)
discuss why personalization is vital for online retailers. In this
first edition of the iGoDigital White Board Discussions, we
identify the problem and propose a solution.
I received the Shop.org SmartBrief Newsletter today with some
great info on what areas are most important to retailers in 2012.
Here is what you (the retail community) are most interested in
implementing for 2012
Shopping carts at the majority of Internet
Retailer’s Top 500 are getting an abandonment complex. According to
a recent study, in fact, at more than 85% of these retailers, the
poor shopping carts beam with hope when items are added to them,
only to...
Yes, it's THAT time of year for retailers - while the rest of us
are still thinking about going to the pool, or what great
concoction your husband is going to make on the grill this weekend,
retailers are gearing up for the holiday season. For...Read More »
With record heat over
the past week it’s hard to believe there are only a few weeks left
in my internship, which means it’s time to start thinking about
back to school shopping. In years past I mainly focused on the
shopping portion of this activity,...
What makes a consumer decide to browse and buy on one web site and
click off another's home page? Psychological and behavioral cues
play a big role. These are the same cues that drive basic human
behaviors that helped us survive as our species...
There seems to be a disconnect between what consumers expect and
what retailers are providing when it comes to successful online
marketing strategies. While social networks continue to gain
importance in our industry, email still remains the most...Read More »
Triggered Emails make a world of difference when it comes to being
best in class or a laggard in the email marketing space. A
triggered email does wonders for e-commerce personalization,
automation and your bottom line. With our...Read More »
Shopping can sometimes be an unpredictable behavior. No matter how
much data is drawn from a shopper, there is always a few hidden
elements that even the most sophisticated software can not detect.
The human nature in all of us allows for those...Read More »
Today's average shopper is constantly exposed to new marketing
campaigns. Whether it is by choice or not, mail flyers, coupons,
Internet ads, etc. seem to show up everywhere. This inevitablybecomes overwhelming to even the most avid shopper. Just...Read More »
In reviewing a recent series of patent applications submitted by
Apple, a powerful new concept for location based application
service has surfaced. This will have a powerful impact
on the future of retail as we know it.
In our evolving economy, convenience is no longer a guarantee
over price for online shoppers. Shoppers, in search of bargains,
are taking the time to compare prices, shipping fees, return
policies, and product reviews prior to making a purchase –...
New client prospects often ask us about the top performing
product recommendation scenarios and website page
combinations. In other words, they want to know where
they should put product recommendations on their site and which
types of...
With record heat over
the past week it’s hard to believe there are only a few weeks left
in my internship, which means it’s time to start thinking about
back to school shopping. In years past I mainly focused on the
shopping portion of this activity,...